You’ve probably seen it on serum bottles, moisturizer labels, and trending skincare routines: niacinamide.
It’s one of the buzziest ingredients in the beauty world—but unlike most trends, this one actually deserves the hype. Niacinamide (also known as vitamin B3) is a multi-tasking powerhouse that works for pretty much every skin type, from dry and dull to oily and reactive.
So what is it, and why is everyone obsessed?
Let’s break it down.
First Things First: What Exactly Is Niacinamide?
Niacinamide is a form of vitamin B3—an essential nutrient your body needs but doesn’t naturally produce. When applied topically, it supports your skin’s barrier, helps reduce inflammation, and regulates oil production. In other words, it’s one of those rare ingredients that really does it all.
And the best part? It’s gentle. So even if your skin flinches at strong actives like retinol or acids, niacinamide is usually a safe bet.
The Benefits (Spoiler: There Are a Lot)
Here’s what niacinamide can do when used regularly:
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Helps calm redness and irritation
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Minimizes the appearance of pores
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Balances oil production
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Brightens dull, uneven skin
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Strengthens the skin barrier
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Softens fine lines over time
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Reduces post-breakout marks and discoloration
Basically, if you’re dealing with multiple skin concerns—and let’s be honest, who isn’t—niacinamide is one of the easiest ways to simplify your routine without sacrificing results.
How to Use It in Your Routine
Niacinamide is super versatile and plays well with other ingredients. You can use it in the morning or at night, layered under your moisturizer or mixed into your routine between toning and moisturizing.
If you're just starting out or want a no-fuss option, the 10% Niacinamide Serum is a great place to begin. It’s lightweight, clean, and effective—and you don’t need much. A few drops, once or twice a day, is more than enough to see results over time.
Who Should Use It?
Short answer: almost everyone. Niacinamide is especially helpful if you’re dealing with:
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Rosacea or redness-prone skin
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Oily or acne-prone skin
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Dehydration or a weakened skin barrier
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Dull or uneven skin tone
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Enlarged pores
And if your skin is sensitive? It’s still a go. Just start slow and patch test (as always).
Niacinamide isn’t just a trend—it’s one of those rare, well-rounded ingredients that earns a permanent spot in your routine. Simple, gentle, effective. The kind of skincare support that just makes sense.
If your skin’s been craving calm and balance, it might be time to give it a try.
You can explore our full lineup of everyday essentials and see how niacinamide fits in naturally.
