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The Truth About “Fragrance-Free” Skincare

What Does “Fragrance-Free” Actually Mean?

In the skincare industry, “fragrance-free” generally means no added perfumes or fragrance blends. But that doesn’t mean the product won’t have a scent. Many ingredients have natural odors (like botanical extracts or oils), and some brands use masking agents—ingredients that neutralize or hide a product’s natural scent. These masking agents can still be irritating to sensitive skin.

“Unscented” is another label that adds to the confusion. Unlike “fragrance-free,” unscented products may include masking fragrances to create the illusion of no smell.


Why Fragrance Can Be a Problem

Synthetic and natural fragrances are among the top causes of contact dermatitis, a type of skin irritation or allergic reaction. For those with sensitive skin, eczema, or rosacea, fragrances can trigger flare-ups or contribute to long-term skin barrier damage.

Even if your skin doesn’t react visibly, fragrance compounds can still cause low-level inflammation that may go unnoticed but affect your skin health over time.


When “Fragrance-Free” Is Actually Better

If your skin is prone to:

  • Redness or irritation

  • Breakouts without an obvious cause

  • Dry patches or a compromised skin barrier

  • Allergies or sensitivity

…then switching to truly fragrance-free skincare is worth considering.

Look for products where the ingredient list does not contain anything like:

  • Parfum / Fragrance

  • Essential oils (like lavender oil or citrus oil, which can be sensitizing)

  • Benzyl alcohol or other fragrance-related preservatives


Our Favorite Truly Gentle Picks

At Novus Beauty, we take the guesswork out by formulating products that respect your skin and avoid unnecessary irritants—fragrance included.


Final Takeaway

Fragrance-free doesn’t always mean irritation-free—but when you know what to look for, you can make empowered choices for your skin. Your best bet? Read the full ingredient list, listen to your skin, and opt for brands that are transparent about what isn’t inside the bottle.

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